According to an Examiner.com report, a novel traffic safety innovation has been tested in Michigan aimed to combat drunk driving over the July 4th holiday week. A new statewide initiative has been created to keep MI drunk drivers off the road by installing “talking urinal-deodorizer cakes” in men’s rooms in restaurants, bars, and other establishments that serve alcohol. The innovative device is a motion-activated recording that reminds the urinal user who may have had one too many that there are alternatives to driving drunk, such as taking a cab or phoning a friend.
The device has been described as having an “attention-getting woman’s voice,” and some of the special cakes even have whistles and lights and make noises similar to a video game.
The anti-drunk driving urinal cakes will be disseminated in Wayne County, which includes Detroit, and Bay, Ottawa, and Delta Counties are eventually slated to receive them as well. As the July 4th holiday week typically sees an increase in drunk driving across the state and law enforcement efforts are stepped up as a result, the talking cakes are part of a larger education and enforcement crusade directed at decreasing Independence Day drinking and driving.
In an official statement, the director of the Michigan Office of Highway Safety Planning states “Not only do we want to turn some heads and get people talking, we hope everyone takes the message to heart.” The executive director of the Michigan Licensed Beverage Association, who is distributing the disks, adds that although the effort seems humorous, the seriousness of the message will stand out and hopefully encourage patrons to find a safe way home.
Efforts by the state to combat drunk driving are important, but it is still up to MI motorists to drive sober and responsibly behind the wheel. If drivers don’t, anyone on the road may be in danger. The Wayne County drunk driving accident victim lawyers at Lipton Law know the significant obstacles you may face after a drunk driving collision and are here to help you every step of the way after a crash. For assistance with your accident claim, please call (800) 227-2727 to speak with an experienced member of our legal team.